assistance for your practice
We offer various ways to help you grow your practice, depending on your unique needs and preferences. Every service we offer is proven to work to keep your practice going no matter what happens. Our healthcare marketing strategies are all positioned to help tour practice reach it's full potential.
WHAT WE DO
attract, connect & retain
Target and capture your ideal patients by making your practice easy to find online. Turn prospective patients into paying ones by creating offers that they just can’t turn down. Form genuine connections with prospective patients via high-quality, useful content that makes them want to learn more about you. Keep patients long-term by engaging them with valuable content and a stellar experience with your office.
WAYS TO GROW
full of advantages
Our custom digital marketing services will help you achieve your goals. Whatever level of support you need, we have a customized solution for you. We offer in-depth end-to-end solutions, ranging from specialized online tools, to one-off services you can use when you need them, or when you are short staffed.
YOUR BENEFITS
Medical Marketing
Services
We believe that the most successful health care professionals, structure their marketing plans based on a deeper understanding of their customers and the local community. They have a clear vision for what they want to become and a solid strategic plan for how they are going to achieve it. As for us, we provide the energy, knowledge, guidance and structure, so that you can do just that.
Our strategy for you
Printed Marketing Materials
From brochures and direct mail to posters and flyers, we design materials that reflect your brand and keep your patients and referrals informed, deepening your relationship.
Content Writing
Either it is informative blogs or new web content, our experienced content writers will maintain your target audience engaged and informed, while enhancing your website’s SEO.
Social Media
We create social media strategies, designed specially for your brand and your vision.
Building Relations
We are able to assist you in building your referral network, or your community relations by the people in your neighborhood and how well do they know you.
Website Development
We develop beautiful websites with compelling content, that attracts visitors and maintains their loyalty.
Newsletters
Newsletters can help you keep your customers informed and always connected to you.
Patient Service Improvements
We can help you evaluate your patients’ needs and improve how well you are addressing them.
Creative Ad Campaigns
Our creative associates build simple, yet striking campaigns that generate results.
Branding
Your brand tells the story about your views on health care for your customers and your specific market edge.
and much more
Medical Second Opinion
What it means
Medical Second Opinion (MSO), helps to improve the provided quality of healthcare by maximizing timely, efficient and strategic access to the world’s best healthcare. We have leveraged our capabilities and technology to provide our clients with unparalleled service and expertise. We can customize our approach to meet the needs of our clients and members worldwide.
Second opinion benefits
For those diagnosed with a serious illness, a MSO can be potentially life-saving. Each year worldwide, patients are misdiagnosed by their primary care physicians. In these cases, MSOs not only save patients from inappropriate treatments, but can also provide reassurance and introduce alternative options. In cases of misdiagnosis, having a MSO can also help you avoid unnecessary costs. We offer expert MSO services to help ensure a proper diagnosis is given and the correct treatment is pursued.
Why you should get them
- To ensure you have the correct diagnosis
- To avoid risky treatments
- Because treatment plans really do differ between doctors
- Because second opinions are easier to get than ever before
- Because it improves long term financial projections
- So that you can relax and focus on the medicine
When should you get them
- When diagnosis is unclear even after intensive investigations
- When you advised an operation but you are not sure about your decision
- When patient suffers from a deadly disease such as cancer
- When the advised treatment is risky or experimental
- When the patient is under life-threatening conditions or has been admitted to ICU and you need an urgent second opinion
- When patient is having a poor response to standard treatment
Our solutions
We offer complete social media marketing services via solutions that fit every type of practice, whether you prefer a hands-off approach or wish to be involved in every step of the way.
- Eye-catching custom posts, with relevant graphics customized for your brand are one of the keys to getting noticed.
- Promoted post usage, since a sustainable social media plan requires a pay-to-play strategy.
- Facebook offers unique targeting opportunities with Demographic Targeting, to pinpoint audiences based on location, friends, interest and more.
- We combine the best of Facebook Insights and Google Analytics, using Advanced Tracking to connect your social presence and your website.
- Social media marketing is always evolving, and so our approach and strategies are always aimed towards fresh ideas.
- Social Media contests allow engagement with your patient and fan base in different and fun manners, creating buzz for your brand.
- Strengthen doctor-patient communication by interacting with your patients via social media and watch them spread the word via patient reviews, about their positive experience with your practice.
How to be social while practicing
Medical social media marketing is a great way to reach patients and encourage them to be proactive in their healthcare. It is intended to give them the ability to access information quickly and communicate with other patients or their doctors.
- Use social media to educate. People expect doctors to be a source of information about their health and social media gives you the chance to fulfill that responsibility in an way that makes a difference. Moreover, the unfortunate everyday phenomenon of self-diagnosis, is indicative of a growing need for legitimate online medical presences. With social media you can update patients on new technologies or new additions to your practice’s team. Inform them regarding outbreaks or health hazards, offer health tips, healthcare information and news.
- Raise patient comfort and boost their confidence. Many people have concerns or show fear about going to the doctor, even for a simple checkup. Therefore, placing a human face on your practice could go a long way. You can use inspirational content, behind-the-scenes content, or just highlight fun events, according to your current needs and strategy plan.
- Identify your brand as a local community supporter. Often, there are several medical providers in a community, so it is natural for patients to compare before picking one. Therefore, it makes sense for healthcare providers to represent their practices as a preferable choice in their communities. Transparency and a personable persona can go a long way with your prospective patients.
- Control your practice’s reputation. A crucial aspect of social media management is your reputation. Content can work for you, but not every post or opinion will be positive. At the same time, negative reviews or commentary are nothing to shy away from. Responding timely to such comments, and gracefully addressing them, goes a long way. Patients like the idea of responsiveness from their healthcare provider, and you can temper the effects of negative feedback with a well thought response.
- Stay HIPAA compliant. It is important to ensure that you avoid all violations while engaging in medical social medical marketing and there are several ways to ensure your staff does not forget about the need to stay compliant.
Consulting in Medicine
Practice Consulting
Our medical consultants can transform practices and medical centers with customized strategies. We identify both short-term and long-term objectives and analyze financial positions. We scope out the competition, evaluate market trends, demographics and discover opportunities for you, to take advantage of.
Your tailor made solution will depend on your practice’s goals. Are you trying to effortlessly and effectively incorporate new technology into your practice, or you need to develop ancillary income streams? Are you thinking about merging your practice or perhaps acquiring another? Are you thinking of extending your reach with marketing and advertising? Then just give us a call.
Corporate Consulting
In case you are part of a corporation, either large or small and you have any of the following needs, we urge you to give us a call:
- If you want to assist medical practices incorporate your new technology
- If you need a convenient, standardized tactic to educate doctors and staff about your technology.
- If there is a need to optimize communication with customers (medical practices and/or their patients).
Our corporate consultants can assist with strategic planning, product launches, sales and marketing development. Including creative strategy and collateral development for co-op marketing, infrastructure development, or education courses.
Social Media
for doctors and practices
If you’re not monitoring the online presence of your practice, your competitors and industry, someone else is. Other professionals are already responding to and influencing your prospective patients. The power to shape discussions and become a key influencer in your field is literally at your fingertips. Let us help you take advantage of social media to educate patients on procedures and new technologies, share success stories or before and after photos and drive website traffic. Raise the awareness of your brand, create engaging stories and showcase your own view on practicing medicine.